Social Media For SEO Use

Relationship between SEO and Social Media

For hundreds of thousands of web companies, an affordable search engine ranking is the most powerful marketing method. However, there are indirect uses of social media marketing that are often overlooked. Social media is often presented as the next big leap for marketers, and in many ways.

While social media marketing is often relentless on the long term, it is also a great way to get short term links to your website, powerful SEO juice and other search engine marketing tools. Every link published on Twitter is another strong link to your website. Each Facebook chat is another benefit to your search results.

Of course, SEO is your own form of marketing, and one that has already received a lot of attention from marketers. But despite all the emphasis placed on social media as an independent marketing platform, one area was ignored: social media as an SEO marketing platform.

If you are planning a social media campaign, make SEO a side effect. If a social media campaign is well designed, it can be more than just an independent marketing exercise - it can be a resource for long-term SEO and branding.

❏ Effective social media marketing encourages people to get involved with you.

Effective media presence means not only stimulating conversations, but also stimulating connections. If you give people reasons to connect with themselves, your company or your brand, they will be inspired to write about you and eventually connect with you. A simple call for people to blog about you could end with hundreds, sometimes even thousands, of organic backlinks to your corporate website.

❏ Social media generate backlinks independently.

If you have already advertised on social media platforms, you should now know how many backlinks you can generate immediately and naturally. With an incentive competition - for example a Twitter campaign that contains a direct link to your website - you can use the amount not only for natural advertising but also for generating the return link. It's nice to sit back and have people do public relations for you, isn't it?

❏ Smart sellers use social media as a reputation management tool.

Have you ever been hurt by a wave of bad press? It's painful to search Google for your company name just to get some negative entries at the top of the list. The good news is that social media profiles often appear prominently on search lists. With just a few social media profiles, you can control your search results and easily remove inconvenient lists.

❏ Social media profiles have a high SEO value.

Google Profiles, a new addition to Google's extensive data network, allows anyone to get a backlink from a popular website. With some strategic SEO-based social media profiles, you can get inbound links to your website from a variety of quality websites. Remember, it's about compensation - is it worth generating hundreds of poor quality links or the few powerful links via social media? Social media have a double value - as a direct marketing platform and for SEO - while links alone are worth their search value.