Social Media Marketing Strategy Tips

How to do social media marketing

Entrepreneurs who ignore these tips but still try to participate in social media marketing will fail. Until recently, companies had established "rules of engagement" that required discussions with interested parties, customers, suppliers and competitors. Entrepreneurs who receive this advice on social media marketing strategies and are actively involved in social media marketing can benefit from it. But with the recent rise of social media in the business world, these rules of engagement have been lifted and new rules developed.

If your company is considering getting involved with the phenomenon of social media, here are 5 marketing strategy tips you should know before you start:

❏ 1) Some people follow a ratio of 10: When they talk about another ten times more than they do about themselves. Social networking has nothing to do with you. Stay away from the world of social networks to talk about yourself. Join instead because you want to listen to others. Set rules on how often others should participate before you say something about yourself.  Even if you never talk about yourself, you can get great value by listening to your prospects and customers and customizing your business based on what you hear.

❏ 2) Be polite. It is so easy to break the original rules of engagement that they were rather impersonal. But social networking is not impersonal. It's very personal. Be willing to share something of yours. Decide what you are willing to share and what you are not willing to share, but be willing to share something.

❏ 3) Professionalism in the media means not destroying the competition or making exaggerated statements. For a long time, companies assimilated the impersonal with the professional. But that is not the case. They can be both nice and professional. It means not dominating the conversation. It means helping customers, not forcing them.

❏ 4) Then take part. Ask the others. Include others. Listen and answer. Continue the call. Catch up with others. Social media is a means of engagement. People aren't just listening, they're participating.

❏ 5) Just because social networking is popular right now doesn't mean you have to participate. Enjoy it! This is so important. If you don't like social networking, stop. If you don't like it, you won't get involved with others, and you will end up doing what many companies do: creating a cycle of pre-built and programmed output messages that do nothing but interfere. Enjoy it or find something you like.

The scenario is very similar, it happens that with social media, people are not in the same room, so you want to know the best way to success in social media? Just follow the same rules of engagement and etiquette as at a dinner or cocktail party. Listen to others, share something of yourself, be professional, involve others and enjoy the conversation.

Use these marketing strategy tips to expand your social media business.